Fleet Management and Logistics Technologies for the APAC

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As part of our ongoing series on the challenges of digitization in the logistics and supply chain industries, we were lucky enough recently to grab some time with two representatives from Geotab, one of the world’s premier fleet management and digital vehicle telematics companies.

We got the lowdown on Asia-Pacific fleets from Deepak Kadambi, General Manager of Southeast Asia for Geotab, plus we were joined by Colin Sutherland, Executive Vice President of Sales & Marketing, who’s based out of Canada.

Already a big player in the US and Europe, the company is on the brink of maximizing its worldwide success by offering its unique blend of telematics and open data to the APAC market.

Firstly, we asked Deepak Kadambi, General Manager of Southeast Asia for Geotab, about the differences between commercial fleet operations in this specific part of the world and Geotab’s more established markets.

Deepak: “There is a difference between fleets in the US versus in Asia, such as fleet size, vehicle mix and vehicle type. Fortunately, Geotab’s services and products are suitable for all fleet sizes and compositions, offering businesses […] the power of telematics, regardless.”

Given those differences, we asked whether Geotab’s offerings were only suitable for the big multinationals. Colin Sutherland was quick to put us right.

Colin: “When you hear the word ‘fleet management,’ it may bring to mind entire yards of trucks or taxicabs [but] many businesses with only a handful of vehicles engage with fleet management every day. […]

Most recently, during Geotab’s first virtual event, Geotab Extend, the company announced the launch of Geotab for Small Business, a new offering designed to support businesses that own and operate only a few vehicles. With this plan, small business owners gain greater data insights to help make more informed decisions. With the same telematics insights and tools used by multinational corporations, small businesses are equipped to help stay competitive within the market.”

We asked Deepak why the company was so enthusiastic about Asia.

Deepak: “There are numerous macroeconomic trends that make Asia of significant importance to most global businesses. […] Key drivers of the economy [are] the middle class, size of the working population, and consumption trends: all a massive tailwind for many organizations.

Asia is also home to seven of the world’s 11 most-congested cities, and countries [and so many] are looking for more sustainable ways to move people, goods, and services. Residents of the region are largely ahead of the curve when it comes to adopting clean-energy transportation solutions, so Geotab has identified an opportunity to offer its expandable telematics to provide the foundation for businesses’ current telematics needs – but also to meet future needs, including support for EV.

The trends themselves, in addition to the conversations with multinationals, helps to validate our strategic expansion in Asia.”

So, what might users of Geotab’s solutions in the region gain by looking deeper and implementing some of the technologies on offer?

Colin: “The most obvious benefit of telematics is the cost reduction from improved safety, fuel efficiency, maintenance and productivity. Geotab’s Fleet Savings Summary Report, helps customers estimate a fleet’s operating costs and discover new savings based on rich telematics data. By identifying saving opportunities, a fleet manager can help reduce the cost of ignoring (COI), improve a fleet’s operating efficiency and grow their bottom line.”

Over the longer term, companies established in Europe have used the tech to grow and expand their businesses, in one example. Clearly, there is a great deal more behind some of the logistics industry’s success stories with regards to the Geotab solutions?

Deepak: “Geotab…



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